By Standard Digital Reporter
NAIROBI, KENYA: Nokia has released a low end phone for the mass market to improve a business facing stiff competition from brands such as Samsung, LG, Sony, Alcatel among others.
In its earnings report for the first quarter of 2013, the Finnish firm reported a 20 per cent fall in revenue. Lumia handsets rose 27 per cent in the first quarter of 2013, but that total sales of mobile phones fell 30 per cent to 1.59bn euros.
“With its bold colors and beautifully simple design, the Nokia 105 is a standout phone at a price point that makes it accessible to most consumers,” said Bruce Howe, General Manager Nokia East Africa. “It is a natural successor to the Nokia 1280, which helped more than a 100 million people become familiar with the trust and quality behind the Nokia brand. For East Africa, the Nokia 105 is a key device in our vision of connecting the next billion consumers.”
The Nokia 105 handset will be retailing at KES 1,750, UGX 63,000 and TZS 40,000 in Kenya, Uganda and Tanzania respectively.
The new handset is available in cyan or black and features a color screen, which makes it unique when compared to other phones at this price point.
