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Kenyan singer signs exclusive deal with Universal Music Group

By Priscilla Kimani | March 4th 2022 | 2 min read

Benjamin Kiprotich Seroney, popularly known as Seroney has signed a long-time exclusive deal with Universal Music Group. The versatile talented singer/songwriter and producer has been in the music industry for just over a decade. 

His love of music was influenced at an early age by his mum who loved to play gospel music at home. Seroney found passion in dancehall music while in high school. His childhood idols such as Michael Jackson, Kelvin Little, Wayne Wonder, Voicemail and Rupee also shaped his musical career.

Universal Music Kenya office have described their latest signee as professional, passionate and versatile. His delivery is also admirable. 

“It’s a pleasure to have Seroney join the UMG family. We believe this is symbiotically important to the label and the artist as his level of professionalism BUT more importantly his talent, needs to be shared to the rest of the world. We feel this is where those dreams can be achieved,” John Andrews, Universal Music Kenya Manager said. 

According to the 'Shuga' hitmaker, signing with UMG is a dream come true. 

“It’s been a journey and I am happy today that one of those dreams has come true. Working with UMG gives me a platform I have lacked. To my fans, the sky's the limit,” he told The Nairobian.

Universal will embark on a series of projects with Seroney, and the two parties confirm that something beautiful is coming soon.

Universal Music Kenya purchased A.I Records Kenya and currently owns the most catalogue of any label in East and Central Africa. The deal will see Universal music primarily handle Seroney’s musical needs, while honoring his musical ambitions.

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