Beauty pageants are increasingly becoming more than contests about appearance, with universities using them as platforms to celebrate identity, creativity and the talents of young people.
At KCA University, that idea took centre stage during the institution's 14th Annual Cultural Week Beauty Pageant on October 2, where students showcased fashion, culture and creative talent under the theme, “Rooted in Heritage: Culture in the Digital Age.”
Held at the university's Main Campus in Ruaraka, the event brought together students, staff and guests for an evening that blended cultural expression with the glamour of a beauty pageant.
The event also highlighted the role institutions can play in giving young creatives a platform to develop and showcase their abilities.
Kenya Cultural Centre CEO Michael Pundo, who was the chief guest, said cultural platforms were important in nurturing young talent and creating opportunities for young people to turn their abilities into careers.
Speaking about the value of such opportunities, Pundo encouraged students not to overlook their talents, saying, “Usilalie talanta, talent is money.”
His remarks reflected a wider conversation within Kenya's creative industry about helping young people move their talents beyond entertainment and into sustainable careers.
The pageant's focus on heritage also offered students an opportunity to explore how culture can remain relevant in an increasingly digital environment, where social media and online platforms have transformed how young people express themselves and build audiences.
The evening ended with the crowning of Roselyne Chebet as Miss KCA University 2026 and Jack Muchiri as Mr KCA University 2026.
Their coronation provided the glamour expected of the annual event, but the celebrations also placed emphasis on the wider role of cultural activities in university life.
The event was attended by Prof Vincent Onywera, Deputy Vice Chancellor, Research, Innovation and Outreach, representing Vice Chancellor and CEO Prof Isaiah I.C. Wakindiki, as well as Prof Renson Muchiri Mwangi, Deputy Vice Chancellor, Teaching and Learning.
For KCA University, the 2026 cultural week pageant was a showcase of how students are negotiating culture, creativity and identity in a digital age.