A nationwide digital safety campaign is set to be rolled out across all 47 counties to protect children from inappropriate online content while promoting family values.
Dubbed the “Linda Toto” Campaign, the programme to address the growing risks posed by unrestricted internet access by strengthening child protection frameworks and raising public awareness on digital safety.
It was unveiled following a joint strategy meeting in Nairobi, where the Kenya Film Classification Board (KFCB) and the State Department for Children Services committed to pooling regulatory and child welfare resources.
Children Services PS Carren Ageng’o said the rapid expansion of internet access has made child protection in the digital space increasingly complex, requiring coordinated intervention across government agencies and stakeholders.
“There is an urgent need for a multi-agency approach to child online protection in Kenya,” Ageng’o said. “The State Department for Children Services is ready to work with stakeholders, including the KFCB, to protect children from online risks and harm and to champion family values, which is critical in promoting national values.”
The campaign is expected to leverage the Parents' Digital Literacy Programme, an existing KFCB initiative aimed at equipping parents and guardians with skills to monitor and guide children’s online activity.
KFCB Acting Chief Executive Officer Nelly Muluka welcomed the collaboration, reiterating the Board’s commitment to safeguarding minors through content regulation across all stages of the audio-visual value chain.
“Children are at the core of our mandate at KFCB,” Muluka said. “Through regulation of audio-visual content at the creation, possession, broadcasting, distribution, and exhibition levels, we protect minors and vulnerable groups from exposure to inappropriate material while promoting Kenya’s national values and aspirations.”
The programme is implemented in partnership with global technology firms and local organisations, including Netflix, TikTok, Meta, Google, Mtoto News, Watoto Watch Network, and Eveminet Communication Solutions Limited.
The push comes amid rising internet penetration and smartphone usage, which have significantly expanded children’s exposure to global digital platforms outside traditional broadcast controls.
In response, regulators have increasingly turned to co-regulation and multi-stakeholder partnerships to improve online safety and content governance.