Kenyan singer Willy Paul has hinted at quitting the music industry, revealing that his upcoming album could be his final attempt to revive his career amid growing frustration with industry players.
In a lengthy statement shared on Instagram, the singer, popularly known as Pozze, announced that he had postponed the album, which was initially scheduled for release on November 27.
He explained that he was unwilling to rush a project that had taken considerable time, energy and resources to put together.
“Honestly, this album feels like my last try. I’m giving it everything. If it doesn’t work, I may say goodbye to the music industry. I love music, but this cycle has drained me,” he wrote.
The singer also expressed disappointment with people he had trusted to help advance his career, claiming that promised collaborations, opportunities and support had failed to materialise despite agreements being signed.
“At the table, the picture is bigger than life: collaborations, opportunities, support. Once you sign, it becomes ‘wait,’ ‘we’ll send an email,’ and ‘sorry for the delay.’ Promises without action,” he stated.
Willy Paul said the experiences had taken a toll on his enthusiasm for releasing new music and investing in major music videos.
He added that the situation had made him miss the way he previously operated in the industry.
The singer also used the statement to caution fellow artistes against signing advance deals without fully understanding their terms.
He explained that advances are not free money, as they are typically recovered from an artiste’s future earnings under the agreement.
“An advance isn’t free money. It is recouped from earnings under your agreement. Ask questions. Understand what you’re giving up and what they’re committing to deliver,” he advised.
Despite his frustrations, Willy Paul thanked fans who have continued supporting his music, saying their connection with his older songs reminded him that his talent still mattered.
While he did not announce an immediate retirement, the singer suggested that the reception of his upcoming album could determine whether he continues pursuing a career in music.