Radio Maisha has began the year on a very high note. If it ain’t trending every morning on Twitter, it is busy bagging awards for best radio station.
The latest (Q4) Synovate/Ipsos snap shot results show that Radio Maisha are now at a very strong position 3 nationally among ALL the Radio stations in Kenya. This is in terms of ratings and reach.
Barely two years ago Radio Maisha were at position 25 nationally before re-launching in June 2013. The station has expanded its reach from 6 frequencies in 2013 to 20 frequencies currently.
Clearly Its penetration in the market has been phenomenal and acceptance by listeners has been evident as shown in the large turn outs by listeners during the countrywide roadshows carried out throughout 2014.
Big showbiz names have not only partnered with Radio Maisha in many projects including the Konnect na Mtoi hospital visit but they also make it a point to launch their new releases at Radio Maisha before releasing it to the market.
If you haven’t been tuning in to the most improved radio station, then it’s time to tune in to 102.7FM to get your daily dose of Maisha fun.
