Manchester United's value has hit a record high of $4.8billion (£3.7bn), despite their troubles on the pitch.
The Red Devils have endured their worst start to a Premier League season for 26 years following defeats to Brighton and Spurs, but they've only grown stronger financially.
According to Forbes, shares of the club have risen 55 per cent over the past 12 months on the New York Stock Exchange.
Somewhat surprisingly, they reached a high of $26.05 the same day the club suffered a damning 3-0 defeat at home to Spurs.
The rise has seen the enterprise value of the club reach a record $4.8bn, putting them on par with the Dallas Cowboys. The NFL club was recently ranked by Forbes as the world's most valuable sports team.
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During the 2016/17 season, United generated the most revenue of any sports club - amassing $737million
United added to their riches this summer with their first ever shirt sleeve sponsor - Kohler.
The kitchen and bath manufacturing company will pay as much as $25m-a-year.
United have also recently added betting brand MoPlay and the Scotch whisky Chivas as partners.
