Imagine sleeping at a hotel that provides complimentary walking, jogging and hiking tours, some showcasing a city’s best-loved landmarks.
With more people finding the importance of diet, fitness and health, vibrant new business sectors, such as wellness tourism, are being powered.
The US-based non-profit Global Wellness Institute defines wellness tourism as “travel associated with the pursuit of maintaining or enhancing one’s personal well-being”.
Kenya is currently in fifth place in Africa behind Mauritius, South Africa, Tunisia and Morocco in the field of care and welfare, and is a fast growing travel segment.
READ MORE
Sweet potatoes to combat malnutrition in Samburu
A mother's joy, pain of bringing up a child with cerebral palsy
Which is better? Animal or plant protein?
Negligence escalates hunger crisis in Northwest Nigeria, Aid group says
So notable is wellness tourism, that it accounts for about six per cent of the industry.