By Standard  Reporter

Multi­platform   pay   television   operator MultiChoice   has   partnered   with  Equity  Bank  to  boost  set  box  uptake  locally  ahead  of  the  Government-­led  analogue   signal  switch ­off.      

 The   partnership   is   expected   to   enable   millions   of   Kenyans   to   switch   from   analogue   to   digital   transmission   by   delivering  leading  technology  infrastructure,  which  enables  subscribers  to  enjoy  the  latest  television  innovations  at  an   affordable  cost.   

 MultiChoice  Kenya  General  Manager  Danny  Mucira  said    as  a  high  quality  pay   television  service  in  Kenya,  MultiChoice  has  always  ensured  that  it  is  on  the  cutting  edge  of  technology,  content  and service, which has resulted in consistent improvements in subscribers’ viewing and enjoyment.

  “This   timely   financing   partnership   will   ensure    Kenyans   are   able   to   enjoy   the   benefits   of   digital  entertainment from our brands (both GOtv and DStv) with financial ease,” said Mucira. 

Equity Bank Chief Operating Officer Julius Kipng’etich said   the   move   would support  migration  to  the  new  digital  platform  and  enable Kenyans  continue  enjoying  television  after  the   cut-off  date.  

“We are delighted with this partnership as we  seek  to  facilitate  the  acquisition  of  decoders,” he noted.