Kenya ranked high on global brand positioning as African nations shine

Kenya ranked high in global brand positioning as African nations shine

Efforts to market Kenya both as a tourism and investment destination seem to have finally borne fruit.

The country’s brand value - which includes performance of trade and investment in tourism, governance, education and other sectors of the economy - was named among the most improved in a new ranking by a London-based rating firm.

Brand Finance, in its latest report of the most valuable nation brands, ranked Kenya the fourth best performing brand in the world, and third in Africa.

Moreover, the report said the country was among the 100 most valuable brands at position 72, with an A+ rating after raking in Sh5.2 trillion in 2018 compared to Sh3.8 trillion in 2017.

“Starting from a low economic base and still troubled by political instability, Africa is nonetheless beginning to demonstrate its true potential,” noted the report, adding that six out of 10 fastest-growing nation brands were from Africa.

“Following in the footsteps of Asian tigers with remarkable advances in this year’s ranking, African lions are the future of global economic growth,” said the report.

Democratic Republic of Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana all recorded a growth of between 28 per cent and 38 per cent last year.