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Speaking through Emojis

By Jerry Odumbe | June 22nd 2016

Emojis have become an unofficial universal language in everyday digital communication for millennials and a new staple of pop culture.

A recently released gloabal report indicates that since 2014, more than 110 billion emojis have been tweeted and chances are you have used one or two in your recent past.

Twitter is now hoping that this pattern continues to grow as it is banking on the idea that what a person wants to say may be in the emoji they tweet.

To facilitate this process, Twitter has come up with a new tool that can be used by marketers and brands to target users based on the emoji they tweet, many of which tend to involve food and drinks.

For instance, if a person tweets a donut emoji, a doughnut brand can now target ads to such an individual.

Other than foods and drinks, the social network company says that brands can likewise use emoji targeting to connect and reach people based on their expressed sentiments and passions.

Essentially, it is the same as focusing on keywords. But rather than targeting words, brands will be targeting cartoonish faces and objects.

This new tool, on the off chance that it succeeds, will without a doubt be a huge massive cash cow for advertisers and for Twitter as well.

Depending on how successful this new tool is, it will not be long before we have other social media platforms joining the bandwagon.

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