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We're working on making Facebook more meaningful- CEO Mark Zuckerberg
By Wambui Mbuthia | Updated Jan 12, 2018 at 11:11 EAT
Facebook CEO and Co-founder Zuckerberg
  • Facebook is undergoing changes to make the platform more meaningful
  • Founder Mark Zuckerberg says this move came after many users cried foul over the number of brands and businesses in their newsfeed
  • The new changes will enable users to get more value in sharing newsfeed in a shorter period of time

Mark Zuckerberg, the fifth richest person in the world and founder of worldwide social media platform Facebook, has announced that they are working towards making the platform more meaningful. According to Zuckerberg, the company has received feedback from users indicating that many are not happy with the crowded newsfeed as a result of many adverts.

In his post on January 12, Zuckerberg said that they have conducted a research which showed that people connect easily with others and feel less lonely when they use social media which then brings health and happiness.

Zuckerberg said that Facebook will undergo major changes to allow users see fewer posts from businesses, brands, and media.

“I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” read part of his post.

The changes, which began last year are set to give users maximum results at a limited time. “I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too,” read another part.

Facebook, which started in 2004 has over more than 2billion monthly users, is all a platform where people connect with their relatives and friends. With time, businesses have found space to sell themselves hence the concern by users who would rather Facebook remained a place to connect.

“At its best, Facebook has always been about personal connections. By focusing on bringing people closer together -- whether it's with family and friends, or around important moments in the world -- we can help make sure that Facebook is time well spent,” he concluded.

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