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Maseno University students emerge top in Public Relations students’ competition

UREPORT
By Joseph Sosi | Sep 18th 2016 | 2 min read

Public Relations Society of Kenya (PRSK) on Friday September 16 2016 held its inaugural inter-university Public Relations boot camp in which Maseno University emerged the best at St Paul’s University’s Limuru campus. Students from various public and private universities attending the event were engaged in training and competitive learning activities on which they were expected to show their understanding of public relations as a career.

The hosts, St Paul’s University emerged third in the competition while Moi settled for the second among attending Day Star, Multimedia, Maasai Mara, Zetech and Karatina universities. PRSK vice chairperson, Ms. Sylvia Mwichuli said the event shall be held annually across universities offering training in the sector and institutions emerging the best shall be awarded the privilege to host the competitions.

“It is the first camp and the winners shall host successive competitions so as to enables students understand their career and how to enhance professionalism in the sector even before getting into the job market,” she said.

She said the competition is positive and urged all universities offering the course to take it seriously as those who had showed up had tapped lifetime knowledge from experts in the job market who have great understanding of media relations, branding, visual communication and PR in new media among other areas. She added that misconceptions surround the career and emphasized the need to have trainees in various institutions understand ethical standards expected in every practitioner in the industry which she termed as lucrative and robust.

She called institutions offering training in public relations and corporate communications to encourage students to obtain membership as it would come along with career development benefits among them training and networking with potential employers and firms. Maseno Communication and Media Technology Don, Dr. Charles Nyambuga, said he had been impressed by the outstanding performance his students portrayed during the competition and attributed the pioneer championship to proper packaging of public relations and media studies giving Maseno students and edge over other institutions.

”We are proud to have our students emerging the best in the first PRSK student’s camp and we look forward to the forthcoming one which we will host next year once the dates are confirmed,” said Dr Nyambuga.

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