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Deforestation: My salon business has a ‘slasher’ for every hidden ‘bush’
Hair has always been a hot topic in the beauty world. To shave or not to shave is the big question. And as beauticians delve deep into pubic forests to decide, a big section of the public has already decided to shave.
And this is where one Lorna Monchari comes in. Monchari is the proprietor of Espresso Salon and Spa Lounge located off Magadi Road in Rongai town.
While other salons in the area boast of exceptional services in styling and maintaining head hair, Espresso Salon is famed for styling and maintenance of pubic hair. So good are the services that Rongai has added a new vocabulary to its diaspora dictionary – deforestation.
At the mention of deforestation, Monchari’s troops quickly pick their tools of trade and dive into the forest, only coming out when the valley between is smoother than a baby’s face.
Asked why she decided to go down the valley when many beauticians consider it gross, almost taboo, Monchari says that the undercover areas of the body seem to have been forgotten and marginalized by many beauticians.
“I realized that bikini lines are often the most ignored part of the body though the most important of all. I decided to come up with robust and integrated services to deal with this issue and cater to a big range of needy clients,” she says.
Monchari adds that many of her clients are women who are suffering in silence, not knowing what to do with their pubic forests.
To this end, Monchari offers a wide range of solutions including full-body waxing, bikini waxing, Brazilian, strip or desert landing and tummy massage among others. She says men have not yet embraced the bikini trips but are okay with armpit waxing.
“When I started offering waxing services in my salon and word went round, people told me off as evil, but with time I became popular especially with women clients.” Besides the salon, Monchari, who has a degree in mass media also runs Espresso Nanny and household training services.
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“Knowledge is something you cannot ignore in running and managing a salon. I am not a waxologist but I have professionals in the industry doing the job for me,” she says.
Due to the public unease that comes with advertising her services, Monchari says she relies heavily on referrals through satisfied clients.
“When you offer good service, they become loyal customers and will second a client to us,” she says noting that expectant mothers, campus girls and bridal parties are her biggest customers.
And the pay is everything to write home about. Monchari says she charges from Sh800 for a full Brazilian wax, Sh1,500 for a full-body wax, Sh400 for armpit waxing and Sh500 for a body massage.
Besides these, she offers family packages, which include haircut and waxing for dads, hair-do, manicure, waxing and massage for moms and hair-dos for kids.
Freebies that come with being an Espresso client include free Wi-Fi, soft and hard drinks at the waiting lounge. She reveals that she is so busy that her monthly calendar is always fully booked.
However, this has not come easy. Monchari says she pumped in excess of Sh1.2 million to get the premises up and running. She has invested in a wide range of equipment including laser devices for permanent hair removal.
“The idea of owning a salon is excellent. However starting and running it successfully is a hard nut to crack,” says Monchari who has her sights set on opening similar ‘deforestation’ lounges in other parts of the city.