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How 22-year-old campus girl turned the Covid situation into fashion business
The Covid-19 outbreak slowed down many campus activities. But for one fashion and design student from Machakos University, the break provided the perfect opportunity to think outside the box. Claris Wairimu Njoga, a third year student launched a fashion line which offers comfort and inspires women to embrace their femininity.
“I design clothes for women. From dresses to jumpsuits to skirts and tops, exploring all fabric types. I want ladies to feel like queens and goddesses in my designs. I have also developed a liking for designing bags,” she said.
Wairimu uses Ankara because it is readily available. She also likes fabrics that are soft like silk and satin, which bring out the best of her personality. The 22-year-old student said the designs are inspired by her personal experiences.
“Nature has given me diverse thoughts, especially about birds. I find their colour combination intriguing. I also find ideas from all aspects of art and other designers from any field. It could be interior design or architecture,” she said.
Wairimu said her art represents creativity and femininity.
“This is an opportunity to try out ideas. This teaches an individual to accept imperfections since not every idea comes out exactly as visualised,” she said.
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Besides work, Wairimu still gives her studies top priority.
“Studies come first. I have allocated ample time for my studies and work comes in later. This, for me, means scheduling and planning for both work and school beforehand,” she said.
Wairimu started off with a small capital, from her parents and an online job she used to do. Her goal was to create a brand that considers women’s needs and promotes their confidence.
“I want a brand that adapts clothes to women bodies instead of women bodies to clothes. This will help overcome the stereotype that one size fits all and enforce the belief that we are all unique and beautiful,” she said.
Her profits are ploughed back to her business and the balance goes into saving and new ventures.
Wairimu’s dream started way back when she was a teenager.
“I started out in high school. My classmates and I had organised a competition dubbed ‘Mrs’ and I offered to style one of the competitors, who won,” she said.
The competition inspired her to make more clothes and related designs for the female gender. Her client is any woman whose goal is to feel comfortable and elegant.