What maize roasting's arrival in the CBD says about economy

The owner of the wheelbarrow (roaster) informed me that he sells about 50 cobs a day. Do your math. Is this the epitomisation of bottom-up economics? This encounter left me thinking.

Micro-enterprise

How long is the supply chain of this wheelbarrow micro-enterprise? Where does he source his maize? Who designed this roaster?

Who reaps from this supply chain? How much is the maize roasting industry worth in Kenya?

Who are the key players? How can we scale it up? Such wheelbarrows are common in Kawangware but they carry "cold" items like vegetables or tomatoes.

We need to go beyond the wheelbarrow roaster.

When is the roasted or boiled maize getting to our supermarkets? When are we getting an automated maize roaster? When are we branding roasted maize, for example, Koinange maize? Have you seen "Dawa" packaged and available in supermarkets?

This small wheelbarrow enterprise might not be a thesis topic in the university across the street, it seems as too local (roko), away from textbooks. A study based on the stock market would be preferred, it sounds more exotic. But this one-man firm epitomises the reality of the Kenyan economy, it's 80 per cent informal according to the Kenya National Bureau of Statistics (KNBS).

This sector got enough attention during the run-up to the 2022 polls. We hope this interest will be sustained and get more attention from scholars, researchers, policymakers and funders. Maybe I should invite this young man to my class to talk about his enterprise.

Will he one day own a maize plantation and formalise maize roasting? Do you run a one-man enterprise? What are your dreams? Talk to us.