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The Nairobian

Africa Internet Group partners with Orange in growth strategy

Sci & Tech

By Standard Reporter | Apr 11, 2016

NAIROBI, KENYA: Africa Internet Group has announced a partnership with Orange to accelerate the growth of the company and seize development opportunities on the continent.

In line with the partnership, Orange which is one of the leading telecommunication operators in Africa - will make a EUR 75 million equity investment in Africa Internet Group. Orange will become a shareholder of Africa Internet Group alongside existing shareholders MTN, Rocket Internet, Millicom, AXA and Goldman Sachs.

“We are thrilled by Orange’s equity investment and are eager to translate our strategic partnership into unique offers for our customers. With Orange’s support and expertise, combined with that of our existing long-standing shareholders, we will be able to further improve our service offerings and the customer experience while continuing to invest in our infrastructure,” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia and Africa Internet Group.

“We are very excited by all the opportunities we will develop in partnership between Jovago and Orange to further offer great services to our customers and hotel partners like mobile payment” said Paul Midy CEO of Jovago.com

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MTN Group Chief Digital Officer, Herman Singh, stated “MTN welcomes Orange as a shareholder. We are delighted that this partnership gives Africa Internet Group greater support in territories where MTN does not operate. The investment also validates the proven business model and underscores MTN's focus on e-commerce as a strategic pillar of our digital business.”

Jumia and Jovago have built a strong presence in several key African markets where it will now be able to further improve its offering and customer experience thanks to this partnership, in particular in key countries such as Morocco and Egypt.

Oliver Samwer, CEO of Rocket Internet said “the partnership will allow Jumia to further improve its position as the leading ecommerce platform in Africa, and we anticipate significant synergies with Orange in markets which have tremendous potential.”