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SPORTS

Rally: Technology, new media at play

UNIQUE SPORTS By Ochieng Oyugi | April 24th 2021
WRC Safari Rally Project CEO Phineas Kimathi address media at the KWS service park in Naivasha during the African Rally Championships on April 23, 2021. [Stafford Ondego, Standard]

It was a test of skill and innovation in new media for journalists yesterday  as  the  ARC  Equator  Rally  got  off  to  a  perfect  start in Naivasha yesterday.

With strict Covid-19 pro-tocols  in  place, journalists  from  various  media houses had to resort to getting quick photos, audios and videos for the insatiable social  media  platforms  a  move  that  caught  the eye of WRC Safari Rally Project CEO Phi-neas Kimathi, who lauded Kenyan media for the  role  they  have  played  in  the  return  of  Safari Rally to the WRC calendar.

“Digital journalism or  new  media  is  the  way to go. WIth fast internet speed the foot-age  from  this  Rally  is  sent  to  London  and  downloaded  with  a  very  short  delay.  So for Kenyan journalists to adopt new media will surely add value to the sport,” Kimathi said yesterday.

Oppo Head of Corporate Communications and Projects Muthoni  Wachira  told  the  media:  “During this era, we have no choice, but to embrace technology. 

“We at Oppo are trying to keep pace with the  shift  and  that  is  why  we  are  trying  to  partner with various sporting disciplines to ensure information is being relayed on time,” she added.

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