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How sports Is becoming a powerful political arena

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President William Ruto and Kakamega Governor Fernandes Barasa present Lugusi team captain a trophy after winning the 4th edition of Kakamega County governors football tournament at Bukhungu stadium on January 1,2026. [Benjamin Sakwa, Standard]

Sports and music have in the recent two months become a centre bolt to many political leaders across the country.

Leaders have embraced tournaments not only as platforms to nurture youth talent but also as strategic tools to mobilize youth and consolidate political support ahead of the 2027 elections.

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