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EABL commits to sponsoring Team Kenya and National Olympic Committee

SPORTS By Robin Toskin | October 2nd 2021
From Left - EABL Head of Marketing Beers Anne-Joy Michira, NOCK President Paul Tergat, EABL Senior Brand Manager Rediet Yigezu and Tusker Brands Manger Jean Okech during the NOCK gala at Carnivore Restaurant, Nairobi, on Friday October 1, 2021. [Team Kenya]

East African Breweries Limited’s Head of Marketing Beers Anne-Joy Michira says it is an honour for the company to be associated with Team Kenya as sponsor.

Michira said this during the NOCK Team Kenya gala on Friday night, where the government through the Sports Ministry and sponsors praised the Olympians for braving the challenges occasioned by the Covid-19 pandemic to deliver 10 medals at the 2020 Tokyo Olympic Games.

The gala at the Carnivore Simba Saloon was organised by Kenya Breweries Limited (KBL) and the National Olympic Committee – Kenya (NOCK).

The Sports and Cultural Heritage CS Amb. Amina Mohamed, Sports Principal Secretary Joe Okudo were represented by the Senior Deputy Secretary in the ministry Mr Kimoko

CS Amina Mohamed paid glowing tribute to the Olympians for their exemplary performance that once again highlighted the country’s prowess in Athletics.

“Kenya through our athletes made us proud once again during the Tokyo Olympics 2020. We claimed our spot in the world, emerging top in Africa and 19th overall, and it is such moments that make us as a people proud to be Kenyan.

“We are proud of the Team for their great performances in such difficult situations occasioned by the Covid-19 pandemic that posed numerous challenges,” she said.

EABL’s Head of Marketing Beers Michira said the company is committed to supporting sports in the country.

“It is such an honour as Kenya Breweries to be part of the Team Kenya story throughout the Tokyo 2020 Olympic Games. As a company, we believe in sports as an important tool for bringing people together, and for that reason we are always committed and ready to support our sportsmen and women, especially during such important events,” said Michira.

Kenya Breweries Limited through its flagship beer brand was an official partner during the Games this year through a sponsorship of Sh45million that went towards supporting the teams’ preparations and logistics during the games. As part of the partnership, the company was also involved in the production of the Team’s official travelling kit as it also conducted a nationwide campaign dubbed “Cheer Our Champions” to rally Kenyans behind the team.

Kenya won 10 medals, 4 gold, 4 silver and 2 bronze. Emmanuel Korir (800 metres), Faith Chepng’etich Kipyegon (1,500m) alongside marathoners Peres Jepchirchir and World Marathon record holder Eliud Kipchoge mined gold, with Hellen Obiri (5,000m), Ferguson Rotich (800m), Timothy Cheruiyot (1,500m) and Brigid Kosgei securing silver. Hyvin Kiyeng and Benjamin Kigen, both in the 3,000m steeplechase scooped bronze.

Besides athletics, Kenya featured in Rugby sevens for men and women, boxing, swimming, volleyball, beach volleyball and taekwondo.

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