Keroche bets big on new beer brand

It has a ten per cent alcohol content. She observed that Keroche plans to launch another brand of strong beer in the market in the next three months – offering more job opportunities as well as revenue.

“The new product Vienna Ice Strong Lager will generate over Sh1 billion to KRA every year and this will rise with time as per our market projections,” she said in Naivasha.

“For years, consumers have relied on imports in this market and the new brand which is unique will fill this gap,” she said.

Ms Karanja admitted that the pandemic had adversely affected their industry with sales dropping by 25 per cent, but was optimistic of attaining ten per cent of the country’s market share.

“Tax remains a major challenge for us and we are content with the recent court ruling directed at Competition Authority concerning the issue of beer packaging,” she said.

Nicholas Kipchirchir, the Keroche operations manager, said the new product was launched after the successful response to KB Lager last year.

He said the firm can produce over 40,00 bottles per year.