Last updated 11 months ago | By Odero Charles
Italian football giant, the 'As Roma' football club has launched a new Swahili Twitter account purposely to reach millions of people using the Swahili language.
In launching the @ASRomaSwahili account, Roma became the first major European football club to create an official social media profile specifically to communicate directly with Swahili fans in Africa.
???? Introducing @ASRomaSwahili ????#ASRoma has today become the first major European football club to launch an official Swahili Twitter account.
Full story: https://t.co/4rzyZpnpD4 pic.twitter.com/xVBqIXO6vM — AS Roma English (@ASRomaEN) October 16, 2019
According to a statement by Roma, the new account was set up after fans in Kenya, Tanzania, Uganda and from other Eastern and South-Eastern African countries contacted the club to request an account to cater specifically for Swahili audience.
This was after AS Roma used its English-language account to congratulate Eliud Kipchoge on his historic achievement in the INEOS challenge.
The Swahili language page was officially announced on Wednesday.
"We’re delighted to launch AS Roma Swahili on Twitter today. After we launched a Pidgin account in March, we’ve been inundated with requests from fans in Kenya, Tanzania, Uganda and from other Eastern and South-Eastern African countries asking for an official Swahili account," Paul Rogers, Head of Strategy at AS Roma said via the club’s website.
"Considering the passion the fans have for European football, it’s actually surprising that no football club outside of Africa has attempted to communicate daily in Swahili and Pidgin before on social media."
"The new Twitter account will allow us to directly engage with these fans in a way that suits them and is consistent with our strategy of breaking down the communication barriers between the club and our global fan base."
The launch of the new Swahili account means AS Roma now communicate in 14 different languages on social media – with official accounts also in Italian, English, Arabic, Indonesian, Spanish, French, Portuguese, Bosnian, Turkish, Dutch, Farsi, Pidgin and Chinese.