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NEWS & CURRENT AFFAIRS

The Nairobian

LG ups competition with new smart TV

Financial Standard

By Frankline Sunday | Sep 01, 2020

LG has unveiled the first NanoCell television in the Kenyan market as the South Korean electronics maker looks to grow market share in the competitive home appliances market.

The latest addition comes hot on the heels of firms racing to invest more in high tech TV sets. Flat panel makers in Korea, Japan and China have all committed heavy investments for building their respective capacities for large-size OLED panels since the second-half of 2019.

The LG's new model that has hit the market uses the latest screen technology of extremely tiny particles (nanoparticles) to absorb any unwanted light wavelengths to deliver better colour and viewing experience.

“NanoCell is a display technology type developed by LG and offers better colour and clarity, a number of smart features, wide viewing angles and powerful processors,” said the firm in a statement.

“It promises an immersive viewing experience for a number of settings from watching movies, sports and even playing video games.”

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The launch of the LG NanoCell TV comes hot on the heels of rival Samsung’s QLED TV series, the latest of which was launched in the country in December last year. Samsung’s QLED (Quantum Dot LED Technology) uses tiny particles called quantum dots to super-charge the brightness and colour displayed on the screen.

Quantum dots emit their own differently coloured light when hit by light from the LED backlight, resulting in a wide array of colours and shades. Both brands boast having the latest UHD (ultra HD) technology on their television screens, with LG touting the additional Artificial Intelligence (AI) feature of its latest high-end smart TV.

“The LG NanoCell TVs are powered by WebOS, which is the company’s proprietary platform for TVs,” said the firm.

“Through LG WebOS, viewers can access a number of video streaming services, including Netflix, DStv, ShowMax, Amazon Prime and YouTube.” In addition to the streaming apps, which will come pre-installed on the TV, users can mirror content from their mobile phones to their TV regardless of the mobile operating system in question.

“If you have any smart home devices in your house, you can control them through WebOS on the NanoCell TV,” said LG.

The LG NanoCell TV also comes equipped with AI capabilities that help adjust and maintain the best content and settings for consumers to provide the best viewing experience.

“It employs deep learning technology and constantly learns from the customer to detect the content genre being displayed and adjust for the best picture and sound quality. You will not have to do this manually every time you change what you are watching, said LG.”

The AI processor in the TV scans one’s location and “learns” about the room to optimise and balance the picture and sound to fit the conditions. The LG NanoCell TV is available in both 4K and 8K resolution, with prices starting at Sh183,995 for the 4k 65-inch set and Sh393,995 for the 8K 65-inch set.

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