Gaming: SportPesa at it again with best industry award

By Game Yetu: Monday, August 20th 2018 at 00:25 GMT +3 | Sports
SportPesa's Chief Marketing Officer Kenya and Tanzania Kelvin Twissa with Tanzania's Sports PS Susan Mlawi. [Standard Sports]

For the third year in a row, SportPesa carried the day during Africa’s prestigious sports awards held in South Africa over the weekedn by winning in all the categories it was nominated in.

SportPesa, which was shortlisted in two of the 18 categories at the 2018 Sports Industry Awards held at the Sandton Convention Centre in South Africa, took home the Best African Sponsorship Award for Everton in Tanzania.

 The leading gaming firm also beat DSTV’S SuperSport to clinch the top honour in the Best Pan African Campaign for the Everton in Tanzania tour in July 2017. It was Everton’s maiden tour of East Africa.

The win comes slightly over a year since SportPesa launched in Tanzania. The bookmaker’s partnership with EPL club Everton sealed in May 2017 and the maiden trip by the club’s first team to Tanzania shortly after for a friendly match in Dar es Salaam, kicked off the company’s successful projects in the East African nation.

“The successful Everton in Tanzania trip is a perfect example of how far we can go when government works with the private sector to support sports. We are honoured to work closely with the government,” said SportPesa’s Chief Marketing Officer for Kenya and Tanzania Kelvin Twissa.

Twissa was accompanied to the SIA gala by Tanzania’s Ministry of Sports Permanent Secretary Susan Mlawi, SportPesa Tanzania Administration and Compliance Director Tarimba Abbas, SportPesa South Africa Marketing Manager Gail Odgers and Everton FC’s Head of Partnerships Management Mark Rollings. Gor Mahia’s Marketing Liaison Gerphas Okuku was also present.

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“We are delighted that our partnership with SportPesa has been recognized on such a prestigious stage as the Sport Industry Awards,” said Everton’s Rollings. [Standard Sports]

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