Safaricom boosts Soya gala kitty once again
Sports
By
Elizabeth Mburugu
| Apr 11, 2025
Beatrice Chebet Runners Up Sportswoman of the Year during 2023 Sports Personality of the Year Awards (SOYA) Gala held at KICC on March 01, 2024. [Stafford Ondego, Standard]
Leading telecommunication company Safaricom has announced a Sh1 million sponsorship towards the 2025 Sports Personality of the Year Awards (Soya) which will be slated for April 16 at the Kenyatta International Convention Centre (KICC).
This year’s awards will be especially exciting after Kenya topped Africa’s medals table at the 2024 Paris Olympics with four gold, two silver and five bronze medals.
="https://www.standardmedia.co.ke/sports/unique-sports/article/2001465173/all-is-set-for-soya-gala-as-local-stars-eye-top-prizes">The award themed< ‘Celebrating women’s excellence in sports’ and will see several sports personalities rewarded in 11 categories including Sports Woman of the Year, Sportsman of the Year, Sportswoman with a Disability, a Sportsman with Disability, Coach of the Year, Sports Team Women, Sports Team Men, Schools Girls Team, Schools Boys Team, Schools Coach of the Year and Hall of Fame Award.
READ MORE
ADAK, KAS benefit as Sports receives Sh16.6 billion in 2025-2026 Financial budget
Health allocation fails to plug US aid gap, dimming UHC ambitions
Debt hole set to deepen, civil servants to lose perks in new plan
Headwinds ahead: What could derail Kenya's Sh4.2 trillion budget
Education takes largest budget share, interns set for permanent jobs
Funding cut in agriculture to hurt prospects
Budget: Judiciary gets short end of the stick in funds
'No justice, no budget': social media erupts as Mbadi unveils Sh4.29 trillion budget
Low turnout marks budget reading as MPs observe moment of silence
="https://www.standardmedia.co.ke/the-standard/article/2000040696/soya-award-winners-to-get-more-cash">“At Safaricom< we believe in the power of sport to uplift communities, transform lives, and spark national pride. We have walked this journey with Soya from its inception 21 years ago, contributing over Sh300 million in both cash and kind. For us, supporting Soya is our way of honouring the resilience, excellence, and determination of Kenyan athletes who continue to raise our flag on the global stage,” said Safaricom CEO Peter Ndegwa.
="https://www.standardmedia.co.ke/amp/sports/2001435295/soya-awards-omanyala-to-battle-kipchoge-for-soya-sportsman-of-the-year-award">On his part, This year, as we shine a spotlight on women’s excellence in sports, we are proud to do so with a partner who shares our vision.”
Triple Olympic champion Faith Kipyegon and her ‘double’ counterpart, Beatrice Chebet, will face off for this year’s Sportsperson of the Year Awards (Soya).
ADAK, KAS benefit as Sports receives Sh16.6 billion in 2025-2026 Financial budget
The Kenya Academy of Sports, which plays a key role in training athletes, coaches, and sports officials, has been allocated Sh245 million.
Behind the bans: Why Kenyan athletes are falling to doping violations
A number of those finding themselves in trouble have admitted to taking banned substances while others battled to save their careers.
Standard Group supports Kenya's Road to LA 2028 Olympics
The leading national broadcaster to walk toe-to-toe with pro golfers in their quest for Olympics.
Muthugia (Thika), Omuli (Golf Park), Owiti (Vet Lab) and Snow (Muthaiga) eye Games slots.
12-year-old among top picks in JGF's new Junior Golf Squad
The squad members were selected based on their performances in the national junior tournaments that are held across the Country and their ranking in the JGF Order of Merit.
Karabok stun Agoro Sare to book Homa Bay County Games ticket
Agoro Sare High drew the first blood through Philemon Rangasi in the eighth minute to lead by the solitary goal at the break.