Political players have gone a notch higher and changed their names from what initially existed

Checkpoint | Sunday 19 Mar 2017 11:18 pm

Just what is in a name? Political players have gone a notch higher and changed their names from what initially existed in their birth certificate to names which they have either coined or been associated with. Kabete MP Ferdinard Waititu is the latest politician to officially change his name by adding the name Babayao in his official documents ahead of the august 8th elections. As Chris Thairu reports, communication experts term this move as a way of branding that will easily resonate well with the public.