Marketing Communications Specialist

Recruiter / Employer: Metropolitan Cannon Life Assurance
Contract: Permanent
Salary: Confidential
Status: Active

Job Details

  • Collaborates with marketing representatives to fully understand product and communication needs.
  • Identify existing communication gaps and share a plan with the Senior Managers on way forward.
  • Liaise with the different department heads in the different clinical areas and have a listing of the key items that need to be communicated to the public.
  • Maintain a schedule of the annual key communication milestones in healthcare and liaise with the department heads to ensure that the information goes out.
  • Develop a communication plan and share it with the Senior Managers for approval.
  • Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
  • Based on assessment, draft and propose communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
  • Presents design ideas and recommendations to Head of marketing and Communications, committee, or marketing team.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Education

    Bachelors in Mass Communication

    Experience

    Minimum of 3years relevant experience

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