Media Strategist

Recruiter / Employer: Multichoice Kenya
Contract: Permanent
Salary: Confidential
Status: Expired

Industry Research and Insights

  • Analyse research from various data sources – primary vs secondary research, in country vs across the region, trading currency vs analytical currencies, first party vs third party data. Provide relevant insights to drive sales in East Africa.
  • In-market Currency Management:
  • All media briefs and proposals to include in-market media currency, where applicable.
  • Quarterly updates to be presented to East Africa Team looking at both Total TV market and DMS.
  • Close feedback loop with Head of Business Enablement on in-market currency fluctuations or recommendations.
  • Exploit the Telmar planning/PCA tool to uncover key market insights and debate preparation for agencies.
  • Roll-out Go-to-market – understand, follow up, own and implement the process for the EA team.
  • New Business Growth - update the team monthly with succinct spend reports and strategic highlights of underspending clients or highlight new business growth (this is over and above category decks)
  • Provide input into the development of the overall divisional strategy
  • Gain exposure to our various tools and dashboards to further enhance reporting and interpretation of viewership, becoming a specialist in these tools
  • At times assist with, as well as present, industry related webinars
  • Reporting and Analytics

  • Develop and manage reporting and analytics tools and dashboards to support the sales teams
  • Implement best practice methodologies in reporting and analysing data
  • Bring your strength to the team to add improvements and recommendations.
  • Digital

  • Embracing our ecosystem and understanding the viewer journey
  • An understanding and level of embracing digital. Our business is in a digital transformation drive
  • – VOD and live streaming being a growing portion of our business model.

  • Building out our digital viewing audience clusters – available via our DMP
  • Media Strategy

  • Assess various tactical solutions for the various segments
  • Decide on macro approaches to meeting client needs and identify effective campaign opportunities
  • Design creative media solutions across the various DStv offerings and platforms to adequately address client objectives and challenges and deliver holistic solutions
  • Formulate and develop go to market presentations that detail opportunities within the DMS portfolio of channels and offerings
  • Have the ability of agile thinking, think ‘out of the box’ to assist some markets that don’t have the privilege of an abundance of available research.
  • Stakeholder Management

  • Develop and manage key stakeholder relationships across the business, including both internal and external clients as well as key partners and alliances
  • Analyse the primary needs of each stakeholder and partner to close any gaps
  • Collaborate with the rest of the media strategists within the DMS business to structure unique and relevant media solutions to address client’s needs
  • Other Media Technology jobs that you might like
    Browse All in Media Technology