Our client in the hospitality industry is looking for a Hotel and Lodges Digital Marketer responsible for driving revenue through Digital channels, optimizing online performance, and overseeing all E-commerce and Digital activities.
Support key digital marketing activities to drive acquisition, retention, and brand awareness (SEO/SEM, display advertising, email marketing)
Ensure guest communication consistency by connecting the vision, mission, and sense of the brand to all guest interactions
Understanding of email marketing, including list management, segmentation, nurturing campaigns, and ROI
Ongoing support of website content using a content management system
Daily/weekly review analytics to identify areas for optimization; provide detailed reporting for digital campaign efforts
Implement best practices to increase website traffic and maximize content consumption.
Benchmark digital activities against the best in the industry; improve digital marketing strategy and tactics to ensure hotels under management outperform the competitive set.
Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Work with your team to brainstorm new and innovative growth strategies.
Collaborate with agencies and other vendor partners in the Marketing function.
Bachelor’s Degree in Marketing, Communications or related fields
5+ years of digital marketing experience, including social media, email, SEO/SEM, and display.
Experience in Hospitality industry highly preferred
Experience with social media management platforms
Outstanding communication skills, both written and verbal
Great understanding of online marketing strategies and tools.
Content management and web analytics experience are a plus.
Firm grasp of website management required.
Excellent attention to detail and project management skills
Strong relationship management and interpersonal skills
Professional business presence
Self-starter who demonstrates initiative; proven proactive thinker
NB: Candidates from Mombasa, Kikambala and Kilifi areas are highly preferred.
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