The Wikimedia Foundation is looking for a Communications Specialist who is excited to elevate the voices and stories of the free knowledge movement through digital communications.
This is a highly collaborative role, in which you will help shape and execute digital strategies to connect with global audiences; manage the Wikimedia Foundation and Wikipedia social media channels; develop digital content, including social media, web, blog, email, and campaign copy; and deliver metrics that inform decisions.
You will develop digital content that engages a wide range of audiences and reflects the Foundation's values, voice, and tone. You will demonstrate a consistent commitment to promoting diversity and equity through our digital channels. You must possess the judgment and writing skills to be one of the public voices of the Foundation online.
The ideal candidate is:
A strategic and creative storyteller with experience in developing and executing impactful digital communications strategies, as well an in-depth knowledge of social media platforms, best practices, and trends.
A motivated and organized self-starter with the ability to consistently produce high-quality work, manage multiple tasks, and execute under deadlines, occasionally during crisis communications situations.
A detail-oriented facilitator who is able to produce clear and engaging content working across a variety of subject matters.
An adept and intuitive communicator with the ability to write in a range of voices and styles for a variety of projects with diverse audiences.
A results-driven achiever with the ability to gather and communicate key insights and a strong understanding of digital media metrics and tools.
A conscientious and globally-minded professional interested in identifying and elevating stories that attract a global audience and showcase the global nature of our movement.
A thoughtful team player who is eager to collaborate and committed to advancing diversity, equity, and belonging in all their work.
You are responsible for:
Shaping and executing digital communications strategies, including:
Advising and advancing the strategy for the Wikimedia Foundation and Wikipedia social media channels, as well as working as the primary copywriter for daily and campaign-specific content
Overseeing a social media content calendar: scheduling posts about key news articles, events, announcements, campaigns, interesting facts, and more
Collaborating with department colleagues to develop digital campaigns that increase global awareness of Wikimedia projects and our social good mission
Regularly monitoring and maintaining social media channels: moderating comments and messages, alerting staff to notable situations, sharing relevant content, and engaging with followers
Proactively identifying strategic opportunities to engage across our digital channels, helping to connect the Foundation and Wikipedia to timely global events and relevant causes
Supporting the development of staff as online thought leaders by advancing their understanding of social platforms and identifying key moments for staff to contribute online
Creating training presentations and materials, toolkits, and guides for Wikimedia community groups and members to strengthen their social media brands and practices
Regularly organizing and sharing metrics, data, and research reports to glean insights and inform strategy
Working with the marketing team to advance strategies for paid social media promotions
Writing other digital content, including web copy, blog posts, and emails
Assisting with rapid response and crisis management to protect our brand reputation and help teams understand how relevant issues are being discussed on social media
Skills and Experience
Minimum of two years of digital communications experience, with an emphasis on social media copywriting and account maintenance
Experience with, passion for, and knowledge of social media and other digital communications platforms, audiences, and engagement strategies, as well as measurement tools and metrics
Strong verbal and written communication, editing, and interpersonal skills
Strong organizational skills and experience managing multiple projects at once, with an interest in both independent and collaborative work
Intellectual curiosity, flexibility, and a desire to tackle challenging problems
The ability to work on a team with diverse demographic and cultural characteristics, as well as the flexibility to virtually meet with people in multiple time zones
Qualities that are important to us
Resilience—we work on new and interesting problems in public and collaborative ways
Being open, curious, and inquiring in our work
Internal motivation and high standards
Working together for outcomes, and being willing to let go to scale or change course
Sharing a culture of constructive criticism and respect
Additionally, we'd love it if you have:
The ability to speak other languages, experience living or working outside the United States, or past work on global digital campaigns
Experience in graphic design programs such as Figma
Experience using WordPress
Involvement or experience within Wikimedia communities and/or editing the Wikimedia projects
Fluency or familiarity with languages in addition to English