Brand Manager

Job Closed!
Company:Kenya Commercial Bank
Category:Marketing, Communications & PR
Job Type:Permanent

Job details


Key Responsibilities:

  • Develop and execute the marketing plan for the Simba Loyalty Program
  • Continuously develop the program design, customer journey, technology components, services and processes required to deliver strong consumer propositions.
  • Define, implement and manage multi-channel loyalty scheme rewards and communications that drive customer engagement and sales revenue/margin.
  • In liaison with internal stakeholders and partners, continuously review the business case, ROI forecasts and the key metrics to measure scheme success.
  • Work with business development to identify partner opportunities, as required, to fill solution gaps and redemption programs opportunities.
  • Manage 3rdparty partnerships for blue & white label programs in order to deliver revenue and customer number targets.
  • Ensure customer-facing staff of the Business have access to appropriate training and information necessary for efficient resolution of all Loyalty Scheme customer queries.
  • Deliver analysis and reports to demonstrate the effectiveness of loyalty communications including recommendations for future improvements and testing.
  • Test and learn; put in place robust testing plans to continually optimize the program and demonstrate ROI.
  • Manage the direct and cross-functional teams working with the program to coach and inspire exceptional delivery.

The Person:

For the above position, the successful applicant should have the following:

  • A Bachelor of Commerce degree, with specialization in Marketing or any other related field is required
  • Professional qualifications in CIM will be an added advantage.
  • A Master’s degree in Marketing will be an added advantage.
  • At least five years’ experience in a relevant Marketing role.
  • At least three years’ experience in Brand Management is required.
  • At least two years’ experience in management of a Loyalty Program including Product Development is desirable.
  • Excellent interpersonal, and negotiation skills with the ability to network, generate new business and develop strong business relations.
  • Team player with demonstrated work ethics; consistently demonstrates a high level of professionalism.
  • Effective prioritization skills to meet a complex set of business demands and demonstrate delivery against multiple objectives.
  • Assertive, self-motivated with desire to succeed in a fast-paced environment.






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Marketing, Communications & PR Kenya Commercial Bank 5 months ago