Brand Manager, Loyalty Program

Job Closed!
Company:KCB
Category:Marketing, Communications & PR
Job Type:Permanent
Location:Nairobi

Job details

Key Responsibilities:

  • Develop and execute the marketing plan for the Simba Loyalty Program
  • Continuously develop the program design, customer journey, technology components, services and processes required to deliver strong consumer propositions.
  • Define, implement and manage multi-channel loyalty scheme rewards and communications that drive customer engagement and sales revenue/margin.
  • In liaison with internal stakeholders and partners, continuously review the business case, ROI forecasts and the key metrics to measure scheme success.
  • Work with business development to identify partner opportunities, as required, to fill solution gaps and redemption programs opportunities.
  • Manage 3rd party partnerships for blue & white label programs in order to deliver revenue and customer number targets.
  • Ensure customer facing staff and all staff across all areas of business have access to appropriate training and information to be able to efficiently resolve all loyalty scheme customer queries.
  • Deliver analysis and reports to demonstrate the effectiveness of loyalty communications including recommendations for future improvements and testing.
  • Test and learn – put in place robust testing plans to continually optimize the program and demonstrate ROI.
  • Manage the direct and cross functional teams working with the program to coach and inspire exceptional delivery

The Person:

For the above position, the successful applicant should have the following:

  • A Bachelor of Commerce degree, with specialization in Marketing or any other related field is required
  • Professional qualifications in CIM will be an added advantage
  • A Master’s degree in Marketing will be an added advantage
  • At least five (5) years’ experience in a relevant marketing role
  • At least three (3) years’ experience in Brand Management
  • Experience in management of a loyalty program
  • Experience in product development
  • Excellent interpersonal, and negotiation skills with the ability to network, generate new business and develop strong business relations.
  • Team player with demonstrated work ethics; consistently demonstrates a high level of professionalism.
  • Effective prioritization skills to meet a complex set of business demands and demonstrate delivery against multiple objectives.
  • Assertive, self-motivated with desire to succeed in a fast-paced environment.

 

 

 

 

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Marketing, Communications & PR KCB 1 week ago
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