Present research proposals to management for approval and business adoption;
Develop and oversee implementation of market research strategy;
Prepare and implement a research calendar;
Prepare and monitor utilization of the department’s budget;
Coordinate and manage all research work conducted internally and by external service providers;
Monitor new trends and opportunities in the market and advise management;
Manage quality and ethical conduct of research work to protect brand equity;
Design and implement feedback mechanisms for all company products and services;
Identify suitable vendors, suppliers and partners to work with as per company policy;
Facilitate staff satisfaction surveys;
Conduct market intelligence on competitors and make recommendations;
Conduct market segmentation and make recommendations on positioning for each product;
Use analytics systems and tools to monitor company performance and business units performance;
Use market and customer analytics results to design new products and enhance existing ones;
Profile all company customers based on available data;
Monitor the performance of products, enhancements and obsolescence;
Establish and implement a new product development process and strategy;
Support new product development launch in liaison with other departments;
Support marketing by offering product trainings;
Use analytics' systems and tools to make inferences and give insights to management; and
Deliver on performance requirements as defined in the departments’ strategy map, balanced scorecard and Personal Scorecard.
Knowledge, experience and qualifications required
Bachelor’s degree with a specialization in statistics, mathematics, social sciences or computer science or a related field
7-10 years’ experience in a similar position; 4-5 of which should be in a managerial capacity in a busy environment.
Deciding and Initiating Action: Ensures, key organisational objectives are met, takes responsibility for decisions, actions, projects and people while focussing on achievement of strategic results; takes initiative and works under own direction; initiates and generates activity; makes quick, clear decisions with limited information available which may include tough choices or considered risks; decisions and actions takes into account possible impact on all parts of the business.
Leading and Supervising: Provides the business with a clear direction based on the overall strategic intent of the organisation; motivates and empowers others with a clear sense of purpose; creates a positive organisational climate that fosters learning and development; acknowledge high potential talent; sets and articulates the vision and values through own personal behaviour.
Relating and Networking: Easily establishes, as well as assists others in building good relationships with customers and staff across all departments, inside and outside of the organisation; relates well to people at all levels; facilitates the resolutions of conflict and manages disagreements with tact and diplomacy.
Persuading and Influencing: Gains clear agreement and commitment from others by persuading, convincing and negotiating to the benefit of the organisation, promote the organisational strategy during conversations; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of oneself, the department or the organisation; makes a strong personal impact on others; takes care to manage the organisation’s impression and brand on others.
Formulating Strategies and Concepts: Works strategically to realise organisational goals; sets and develops organisational strategies; identifies, develops positive and compelling visions of the organisation’s future potential; takes account of a wide range of issues across, and related to, the organisation; encourage others to take a strategic and long-term view in terms of the organisation’s future; communicates the organisational strategy, vision and objectives effectively across all levels of the organisation.