Developing and implementing internal & external communication strategies for the company aligned to the mission and business goals of Britam;
Initiate and manage the PR and Communication budget with clear targets on Return On Investment;
Managing PR, Communication, and reputation management for the company in potential or full crisis situations to ensure brand equity is not affected;
Media liaison role, responding to enquiries from media, organizations, and the public on general and specific issues affecting the company and collaborative initiatives including publication of media releases;
Researching, writing and distributing press releases to targeted media aimed at enhancing the corporate brand of the company;
Proactive media engagement, including pitching stories to media to enhance the corporate reputation of the company;
Preparing and supervising production of promotional videos, documentaries, photographs, films and multimedia programs;
Manage content for the company’s internet and intranet platforms;
Regular engagement with Britam stakeholders i.e. BU Head and Directors to source for potential information to be communicated;
In liaison with Market Research and analytics Unit, identifying and commissioning relevant researches on communication;
Drafting speeches, speaking notes, and backgrounders for Senior Executives;
Formulating communication policies and procedures to guide the development, approval, sharing and custody of company information;
Work with Britam media monitoring agencies to enable them to deliver as per their mandate;
Contribute to monitoring competitor trade and activities and proposing counter activities for major threats;
Deliver on performance requirements as defined in the departments’ strategy map, balanced scorecard and Personal Scorecard.
Knowledge, experience and qualifications required
Relevant Bachelor’s Degree; MBA is an added advantage.
Professional communication qualification e.g. IPR/PRSK or equivalent.
7-10 years’ experience in a similar position; 4-5 of which should be in a managerial capacity in a busy environment. Commercial and general management experience in a company of approximately similar size.
Deciding and Initiating Action: Ensures, key organisational objectives are met, takes responsibility for decisions, actions, projects and people while focussing on achievement of strategic results; takes initiative and works under own direction; initiates and generates activity; makes quick, clear decisions with limited information available which may include tough choices or considered risks; decisions and actions takes into account possible impact on all parts of the business.
Leading and Supervising: Provides the business with a clear direction based on the overall strategic intent of the organisation; motivates and empowers others with a clear sense of purpose; creates a positive organisational climate that fosters learning and development; acknowledge high potential talent; sets and articulates the vision and values through own personal behaviour.
Relating and Networking: Easily establishes, as well as assists others in building good relationships with customers and staff across all departments, inside and outside of the organisation; relates well to people at all levels; facilitates the resolutions of conflict and manages disagreements with tact and diplomacy.
Persuading and Influencing: Gains clear agreement and commitment from others by persuading, convincing and negotiating to the benefit of the organisation, promote the organisational strategy during conversations; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of oneself, the department or the organisation; makes a strong personal impact on others; takes care to manage the organisation’s impression and brand on others.
Formulating Strategies and Concepts: Works strategically to realise organisational goals; sets and develops organisational strategies; identifies, develops positive and compelling visions of the organisation’s future potential; takes account of a wide range of issues across, and related to, the organisation; encourage others to take a strategic and long-term view in terms of the organisation’s future; communicates the organisational strategy, vision and objectives effectively across all levels of the organisation.