Digital Media Executive

Job Closed!
Company:Reed Africa Consult
Category:Marketing, Communications & PR
Job Type:Permanent
Location:Nairobi

Job details

 Main task and responsibilities;

  • Set digital marketing processes and effectively derive plans using all necessary tools (e.g. website, emails, social media and blogs)
  • Acquire and report on insights in online marketing trends and keep strategies up-to-date
  • Research products, services and current strategies to identify our online SWOT
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor and build on our SEO/SEM, marketing and sales performance metrics to forecast trends
  •  Build healthy client relationships through social media interaction
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing and Customer Service to augment customer experience and ensure brand consistency
  • Identify advertising needs and establish best practices in digital marketing and stay up-to-date with digital technological developments
  •  Develop and post relevant content on the digital media platforms to reach ideal customers and the general public.
  •  Develop and manage all published content i.e. images, written and video
  • Respond to users in a social way while cultivating leads for the business
  • Prepare and submit reports such that include weekly, monthly and annual reports
  • Oversee the design and layout of the different digital media platforms
  • Design and manage promotions and social ad campaigns
  •  Liaise with customers and the general public in social media spaces, engaging in dialogue and answering questions
  •  Monitor online ratings to determine where enhancements are necessary
  • Research on the most effective digital media tools, channels, strategies and design for the business

 

Skills, Knowledge, Qualifications

  • Bachelor’s degree in Marketing, Advertising or relevant field Industry.
  • A minimum of five (3-5) years related experience in similar capacity
  • Proven experience as Digital Marketing Executive or similar role
  • Solid knowledge of web analytics tools like Google Analytics
  •  Monitor social media analytics using free or paid tools and respond to questions and comments according to the company’s voice and guidelines
  •  Familiarity with web, graphics design and HTML
  • Strong analytical and project management skills
  • Excellent understanding of digital marketing concepts and best practices
  •  Experience with B2C, B2B social media, Google Ad words and email campaigns and SEO/SEM
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Keep up with new trends and company and industry news.
  • Work with the sales team (incl. regions) to coordinate campaigns with ongoing company initiatives and execute current marketing campaigns on the digital platform
  • Responsible for setting the creative comms strategy by creating videos, designing gifs, coordinating messaging with internal communications teams, running paid ads, etc.
  • Be up-to-date with the ever-changing world of social and digital media, the new measurement tools others are using and what competitors are posting on a daily basis.
  •  

All applications should be done on or before the close of business 23rd July 2018 on the link below:

 

 http://www.reedsafricaconsult.com/upload-cv.html

 

Only shortlisted candidates will be contacted

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Marketing, Communications & PR Reed Africa Consult 2 months ago
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