Head of Customer Acquisition

Job Closed!
Category:Customer Service & Customer Support
Job Type:Permanent

Job details


  • Deliver SafeBoda's customer acquisition strategy in Nairobi – help us grow!
  • Proactively identify opportunities to grow SafeBoda's brand awareness, both online and offline,presence and with media outlets and assist in telling our story, working and work to enhance SafeBoda presence and appeal within in the city.
  • Design and develop cross-channel customer growth programs to improve activation, retention and loyalty. Specifically:
    • ATL Media
    • PR & influencer marketing
    • Digital channels
    • Events
    • Additional revenue streams (B2B, Delivery etc)
  • Coordinate with C-level management on the strategy to acquire customers and build a great brand in the city.

Your KPIs

  • Number of downloads
  • Number of daily trips
  • Customer retention rate
  • Customer acquisition cost
  • Brand awareness and equity scores

You should have

  • Have at least 4 years professional experience, with strong knowledge on marketing and branding. This could be either working as a client or agency.
  • Strong academic performance with at a minimum a completed Bachelor/Undergraduate degree with excellent grades.
  • Proven analytical, business planning, and management skills - exhibit the ability to navigate ambiguity, juggle multiple tasks, think independently and problem solve like a boss.
  • Excellent storytelling skills, you're a gifted writer with a strong creative eye - you're able to tell the stories and create ads that you know will appeal to our customers and partners, and you do so in a compelling way to build our brand.
  • Outstanding
  • Have a commercial mindset, be able to analyse data and marketing analytics to make informed investment decisions and to report on the effectiveness and efficiency of growth drivers- be confident using Excel to collect, analyse and present sets of data. Be comfortable presenting to senior stakeholders.
  • Be well connected, you know who the cool cats are and how to get our app in their hands.
  • Become a SafeBoda super-user - love the product and be a passionate believer in our mission to modernise and professionalise the boda industry in Kenya.
  • Live the SafeBoda values, represent the company in everything you do and constantly fly the flag.


The need for this role is urgent, and we'd like the right candidate. Shoot your CV/resume to [email protected] and we can setup a time to chat.

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Customer Service & Customer Support SafeBoda 1 year ago