Product Marketing Manager

Job Closed!
Company:i&M Bank Kenya
Category:Marketing, Communications & PR
Job Type:Permanent

Job details


Job Summary:
The job holder will be a part of the Products & Marketing unit of the Bank and be responsible for product ownership of particular new and existing Bank products and services with accountability for attaining business objectives for the products and services portfolio.

Key Responsibilities
The Incumbent will report to the General Manager, Products & Marketing and will

  1. Create specific Product Marketing plans for selected products and execute them in conjunction with Marketing and Business Units.
  2. Plan and execute promotion campaigns to foster the sales of selected  products and services
  3. Establish and maintain external partnerships like merchants tie-ups/service provider arrangements to bolster certain products
  4. Design, implement and maintain certain services/products that have bankwide implication but no defined business owners viz. customer loyalty programs, staff incentive schemes, product Apps etc.


  1. A good awareness of financial products and services including bank accounts, payment cards and digital products.
  2. Ability to strategize marketing plans specific to financial products, develop action plans thereon and execute them within budgets and deadlines.
  3. Ability to identify suitable merchants and service providers and establish working relationships with them to enrich features of financial products with attractive benefits
  4. Ability to understand and adapt technology driven solutions in the financial products space

Personal Skills/Attributes:

  • Excellent communications skills; must have excellent writing and language skills
  • Should be creative and technology savvy person with innovative ideas
  • Should have market knowledge and contacts to establish third party partnerships to  add feature benefits to financial products

Qualifications and Experience:

  • Must have at least 5 years experience in working in a Product Marketing function in a commercial bank OR in a Strategy/Client Management function in a leading Advertising Agency with experience in handling large commercial Bank accounts. Exposure to technology driven and digital products will be an added advantage. Candidates with no relevant experience as above or with purely business development/sales experience need not apply.
  • Bachelor’s degree in a suitable discipline
  • Preferred age 25-32 years

If you believe you meet the above requirements, please send your application together with comprehensive curriculum vitae indicating your qualifications, present position, salary expectations and names and contacts of three referees. Your application should reach the address below as soon as possible but not later than xxx 2018.   Please quote reference number followed by the position applied for in the application.

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Marketing, Communications & PR i&M Bank Kenya 1 year ago