Performance Analyst.E-Sales

Job Closed!
Company:Kenya Airways
Job Type:Permanent
Salary:Ksh. Not mentioned

Job details

  • Lead all web analytics tracking initiatives; mainly using Google Analytics: Generate tracking code (standard/custom), troubleshoot existing implementation, and use Google Tag Manager to implement for products and services
  • Guide business thru complex technical implementation such as: code, pixels, analytics setup and other technical components to ensure all sales campaigns are set up in accordance with campaign goals
  • Analyze visitor level data to understand user behaviour across devices (mobile, tablet, and desktop) and marketing channels (Earned, Paid Search, Display, Direct, Social, and Referrals).
  • Report on the state of the various E-commerce channels and channels that drive demand, including catalog and direct mail (i.e. trends and performance compared to previous year and plan).
  • Analyze variance in KPI’s versus plan and conduct cost-benefit analysis of new initiatives being evaluated for potential implementation. Monitor and report on results for E-commerce tests.
  • Lead analysis of the cross-channel sales experience and partner cross-functionally to identify new opportunities for improved customer experience and increased efficiencies.
  • Assist in analyzing cross-channel campaigns and identify allocation opportunities based on performance.
  • Proactively research and conduct ad-hoc analysis utilizing multiple data sources and tools
  • Publish monthly presentations of KPIs, business trends and campaign performance.
  • Deliver reports—both written and in presentation form—of key findings. Interface with multiple levels of stakeholders.
  • Purchase flow - Extract goal funnels report to discover which web pages on the website has high exit rates and report this to QA analyst for corrective measure
  • Find new insights and trends that will help us improve demand generation, customer acquisition and growth.
  • Make sense of the web data and drive insights to impact the bottom line.
  • Inquisitive and analytical and use data to come up with the story the data is telling and implement appropriate action
  • Understand and analyze various data pieces such as competitive, qualitative, web analytics, social media, financial etc and drive business changes. Web Analyst should also be able to run A/B and Multivariate tests to improve website performance
  • Work alongside development and platform team to advise on all aspects of data related to site performance and results.
  • Build your own models that explain what will happen if a certain KPI or other data point (e.g., acquisition, mix, or conversion) changes.
  • Build your own models that explain what will happen if a new solution, program or strategy is adopted, including analysis of cost-benefit, and ROI.
  • Drives focused decisions within specific areas and are a key contributor to decisions beyond specific scope of role.
  • Audit and/or troubleshoot existing analytics implementations to ensure data quality
  • Review important and high traffic landing pages (i.e., the first pages visitors open up when they come to your website)
  • Review different web pages bounce rate metric and improve quality of the page with high bounce rate



  • Bachelor degree in business related field
  • 3+ years of experience in advanced web analytics methodologies
  • Excellent knowledge of MS Office Products; advanced skills in MS Excel including pivot tables that provide insight
  • Expert level in Google Tag Manager.
  • Experience in attribution models a plus.
  • Use of BI tools
  • Excellent knowledge of MS Office Products; advanced skills in MS Excel including pivot tables that provide insight
  • Strong background in quantitative thinking and statistical data analysis
  • Expert in Google Analytics, Omniture, and other Analytic platforms.

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Open Kenya Airways 7 months ago