Developing sales and marketing strategies and setting targets
Developing sales action plans geared towards increasing sale volume in line with the society’s strategic plan, targets and budgets.
Allocating areas to sales representatives.
Setting sales targets for individual reps and your team as a whole
Meets sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Increasing business opportunities through segmentation and through various routes to market
Maintaining and increasing sales of the Society’s products by Establishing, maintaining and expanding the customer base.
Compiling and analyzing sales figures and reporting to senior managers
Determines annual and gross-profit plans by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Marketing & Brand Image
Accomplishes marketing objectives by planning, developing, implementing, and evaluating marketing advertising, merchandising, and promotion programs.
Coming up with the marketing materials of the Society to ensure visual impact in line with the society’s branding guidelines
Support the development of the website and social sites.
Initiate special product and service promotions aimed at increasing revenues as well as promoting the image of the Society.
Liaising with media and other stakeholders in the Cooperative movement as required to enhance the image of the society
Representative in Co-operative events where the Society presence is required.
Product Knowledge & Market Intelligence
Keeps up to date by maintaining up to date dashboard of all products.
Forecasting projected business
Identifies marketing opportunities by identifying consumer requirements.