Marketing Lead Foods and Refreshments EA

Job Closed!
Category:Marketing, Communications & PR
Job Type:Permanent
Salary:Ksh. Not mentioned

Job details

Overall responsible for developing the East Africa Brand Marketing Plan and building business partnerships with regional category/brand team as well as customer marketing, finance and supply chain. In addition, the role is responsible for monitoring brand performance and implementing solutions.
  • Leads and inspires multi-functional teams to create regional Brand Marketing Plans which builds the brands in key channels and moves the brand equity towards the global vision.
  • Leads the development and execution of launch and re-launch plans using funds efficiently to achieve measurable objectives.
  • Leads the deployment of communication content in the local market at all relevant consumer and
  • shopper touch points.
  • Drives performance evaluation of regional support activities and in-store implementation against measurable objectives and relentlessly seeks ways to improve effectiveness of investments.
  • Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
  • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team
  • Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
  • Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
  • Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
  • Pro-actively feed market, category and customer requirements into platform innovation projects
  • Champion optimal launch of innovation platform
  • Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
  • Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
  • Management of marketing budgets within agreed targets and align with customer advertising activities.


  • 9+ years’ experience with at least three roles at WL2 in Brand Building, Brand Development, Customer Marketing or Account Management
  • Proven experience in developing and implementing effective and integrated Brand Marketing Plans
  • Proven project and budget management experience

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