Digital & Visual Storyteller

Job Closed!
Company:Hillcrest International Schools
Category:Marketing, Communications & PR

Job details

The Digital & Visual Storyteller a talented individual required to promote school brand and identity to our community of parents, pupils, prospectives and wider audiences. Should have exceptional understanding of social media, to build relationships and deliver the school’s unique tone of voice across multiple channels. Ability to spot and produce quality content, to marry to relevant social media channels, is highly desirable.
Top candidates will be influencers; bringing staff, pupils and current parents on-board to achieve marketing objectives. Workload will be high and varied, so you must be able to multitask across various projects.

Summary of duties and responsibilities:

  • Generate creative ideas for content and integrated marketing campaigns
  • Write and produce quality content, taking into account conventions and limitations of digital & print media platforms.
  • Ensure content shared on digital & on print channels is optimised to achieve marketing objectives
  • Aspire to take the lead on marketing projects with coordination of elements of digital and visual content
  • Reliably and effectively implement marketing projects
  • Manage and respond to negative feedback on social media
  • Liaise with external individuals – in person and online (not students, parents or teachers)
  • Liaise with internal individuals – in person and online (teachers, parents and senior students)
  • Use content creation and editing software (such as iMovie and Adobe Photoshop/InDesign) to create quality content
  • Use school CMS to create pages and publish content
  • Liaise with Graphic Design department to produce marketing collateral
  • Collect and collate feedback into actionable points
  • Track analytics to measure effectiveness and efficiency of digital marketing campaigns
  • Create quality content for internal and external use – including invitations, posters, newsletters, blogs and display boards
  • Monitor website data
  • Create up to date information on the school website
  • Liaise with web designer to add interesting elements and new stories to the website
  • Assist with events and functions
  • Participate in formulating the aims and objectives of the School, monitoring and self-evaluation procedures, planning, organising, developing, monitoring, evaluating and reviewing the School Improvement Plan and providing leadership to team.

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Marketing, Communications & PR Hillcrest International Schools 1 year ago