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FAO launches World Food Day Media Award.

Health & Science

By Mercy Oyaya

Nairobi, Kenya,The Food and Agriculture Organisation of the United Nations (FAO) has launched the World Food Day Media Award in Kenya.

The award has been created to encourage the highest standards of excellence in agricultural and scientific reporting, focusing on food and agriculture issues.

The World Food Day Media Award in Kenya for journalists under 30 years also intends to harness the power of the media, designed to elevate the standards of excellence in print media and offer winners a boost in marketing and exposure. 

The media award will be one of the build-up activities towards this year’s World Food Day that will be commemorated on 16 October, 2013. The official World Food Day theme – announced at the start of every year by FAO gives focus to World Food Day observances and helps increase understanding of problems and solutions in the drive to end hunger.

This year’s theme is “Sustainable Food Systems for Food Security and Nutrition” Today almost 870 million people worldwide are chronically undernourished. Unsustainable models of development are degrading the natural environment, threatening ecosystems and biodiversity that will be needed for future food supply.

Calls for profound changes in our agriculture and food systems are becoming more frequent and more insistent.   

It is against this backdrop that FAO in Kenya is recognising outstanding contributions by the media in Kenya. Journalists have an essential role to play in promoting understanding of food and agricultural issues and specifically on challenges related to food security.

“They can help by educating their communities, so that their audiences are aware of the issues affecting food security,” says Mr Robert Allport, FAO Representative in Kenya. 

The award places a premium on compelling stories occurring in Kenya that report problems and solutions related to food security.  Online applications are now open for submission and ends on 30 September, 2013 midnight, Nairobi time. Several prizes will be awarded to the winners.

 

 

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