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Amazon accused of 'sexism' with ads that only show women with cleaning products

Readers Lounge - By Mirror | October 18th 2020 at 01:52:31 GMT +0300
Women-only cleaning models feature in the ads

Amazon has been urged to clean up its act over adverts showing only female models using items such as vacuum cleaners, mops and dusters.

A women’s rights group blasted the site’s listings as “half a century behind the time”.

Hitting out after the US giant’s annual Prime Day sale, Fawcett Society chief Sam Smethers said: “Astonishingly, research has revealed men are entirely capable of doing housework.

“These ads send a damaging message to women and to men.

"Retailers like Amazon need to stop lazily reinforcing outmoded gender roles.”

One listing shows a woman in hot pants with a dustpan.

A male customer said: “It’s out of date and pretty sexist.”

  1. READ MORE
  2. 1. Gender discrimination warrior Ruth Bader Ginsburg celebrated with mural

The Advertising Standards Authority, which bans gender stereotypes, said it had received no complaints.

Amazon declined to comment.

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