So about 62 years ago, Kleenex came up with a new line of facial tissues made just for men. They called the line the “Mansize” tissue package.
Last month, the manufacturer rebranded the pack to “Kleenex Extra Large” after there were complaints that the name of the line of tissues was sexist. I decided I had to research the reasons behind the branding before I could make my judgment.
So here’s the deal. When the company first launched the range of tissues in 1956, they were targeting men who said the tissues fell apart in their hands when they blew their noses. The company claimed the tissues would ‘stay strong when wet’. Eeew, right? It had the slogan, ‘confidently strong, comfortingly soft.’
I do see why someone would think the brand, the company’s strategy and its slogans were sexist. Some women have probably encountered the problem of tissues falling apart in their hands when they blew their noses. Also, many women would identify with the slogan ‘confidently strong, comfortingly soft.’ In fact, women would identify with this better than men.
Women are stronger than they think. Women are stronger than men give them credit for. The stuff that women go through is not the stuff of babies. Most men wouldn’t survive half of what women endure.
However, sometimes I think we needn’t shout this from the rooftops, especially if it’s for the benefit of men’s ears. If it’s to encourage another woman, to help them understand that they are stronger than they think then by all means, pick up a megaphone and find the highest building.
But if it’s for the benefit of the other sex, I prefer they see it for themselves. That they feel our presence when we are there and endure our absence when we are not.