But the super rich still maintained a luxurious lifestyle and spent more on art and classic cars.

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Hundreds of wealthy Kenyans have been kicked out of the dollar millionaires’ club due to the impact of Covid-19 on their liquid asset value, a new report shows. Kenya’s growing class of high-net-worth individuals (HNWIs), whose wealth exceeds Sh109 million ($1 million), dropped by 22 per cent in 2020, said the Knight Frank Wealth Report. The billionaires or ultra-high-net-worth individuals (UHNWIs) whose liquid assets are more than Sh3.3 billion ($30 million) fell by 15 per cent.

The number of HNWIs fell by 912 last year to 3,323 while billionaires reduced from 106 to 90 in the period under review. Currency shifts against the dollar and softening property prices were some of the key reasons for the wealth depreciation.

“Covid-19 remains the biggest worry for Kenya’s wealthy,” said Knight Frank Managing Director Ben Woodhams after the release of the report yesterday.

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The report that tracks how the rich spend and invest their money showed that extremely wealthy individuals continued to lose the value of their assets for the second year running on the back of an economic downturn pre-Covid 19.  But the number of dollar millionaires is expected to rise by 46 per cent in the next five years while the ultra-rich are expected to increase by 110 per cent, said Knight Frank.

Diversify portfolios

Mr Woodhams explained that the super wealthy made their money through diversification of their portfolios, which range from global stocks, equities, venture capital and real estate.  He also noted that they had invested in long-term assets able to weather financial storms, and they made riskier bets than the typical investors due to their huge capital.

“In any time of disruption there’s huge amount of opportunity and people who are wealthy are used to finding those opportunities. With risk comes reward. Wealthy people have capital and can afford to invest in risky rewards. They can afford to lose it, with some of those rewards being fantastic and others not,” said Woodhams. 

The report shows that 17 per cent of the super-rich in Kenya were planning to buy a new home in 2021. “The pandemic is super-charging demand for locations that offer green spaces as more people are increasingly focused on wellness as they spent a great deal of 2020 at home, working remotely,” said Woodhams.

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One out of ten of wealth advisers said their ultra-rich clients still maintained a luxurious lifestyle and raised spending on tangible investments of passion such as art and classic cars. The top passions last year for the ultra-rich included art, classic cars, watches, rare whisky and jewellery. According to wealth advisers, their Kenyan clients stated that their property investment portfolio comprised residential houses, the private rented sector, retail, offices and retirement at 22, 17, 14, and 13 per cent respectively.

Knight Frank said the top five popular areas the country’s super-rich have shown interest in, and sink investments, include retirement and development land, agriculture, healthcare, retail and offices.  Further, according to Knight Frank, only 19 per cent of the dollar millionaires consider applying for a second passport. “This indicates that they see many opportunities to create wealth lie at home.”

Top five

Twenty-five per cent of the super-rich in Africa also said they were most likely to invest in commercial property. In its City Wealth Index, which determines the urban hot-spots of the future dubbed the City Trifecta, Knight Frank placed Nairobi in the top five African cities in innovation and well-being rankings. Data from the Nairobi Securities Exchange shows that market capitalisation, which measures the value of all listed securities, fell eight per cent last year to Sh2.3 trillion while equity turnover fell 3.34 per cent to Sh148 billion. This means the valuation of listed firms where most of the super-rich invest and own shares were heavily impacted.