A company has answered the question of 'what would Jesus wear?' by creating a pair of $3,000 (£2,451) holy shoes.
Dubbed the 'Jesus Shoes', the Nike tick emblazoned sneakers have holy water in the soles.
When they hit the shelves on Tuesday morning they sold out in a matter of minutes.
It is not clear whether early buyers were willing to fork out an average month's salary because of the shoe's 100% frankincense wool make-up or the crucifix tied on to the shoe laces.
Possibly they were drawn in by the Matthew 14:25 quote on the jesus.shoes websites suggesting wearers would be able to walk on water.
"And in the fourth match of the night he came to them, walking on the sea," Matthew recalled.
The white and turquoise trainers are the work of Brooklyn-based product design company MSCHF.
As well as finally finding a way to monetise Jesus, MSCHF created the shoes to make fun of "collab culture" or brand crossovers.
“We thought of that Arizone Iced Tea and Adidas collab, where they were selling shoes that (advertised) a beverage company that sells iced tea at bodegas,” head of commerce Daniel Greenberg told The New York Pos .
On its first release the two dozen shoes up for grabs all sold, earning the company $72,000 (£58,842).
More Jesus Shoes will go on sale on the second and fourth Tuesday of the month.
While the company is clearly making a pretty penny from its holy figure sneakers, it has done the hard yards to make them as authentic as possible.
Water from the Jordan River has been injected inside the Air Max 97 bubble soles.
It was sourced by a friend of Mr Greenberg's who lives in Israel and then blessed by a priest.
The project is not associated with Nike, despite the telltale branding on the side.
MSCHF bought the trainers for wholesale off the rack and then hand-modified them.