It takes a certain ability to keep a reality television series going for a staggering 16 years.
But if anyone can accomplish it then it's Kris Jenner. And viewers reckon the hawk-eyed matriarch has played a blinder this time by allegedly unleashing the ultimate tactic to get viewers hooked.
Few can forget the high drama that landed on our laps earlier this year when Kylie Jenner's ride-or-die was allegedly caught snogging Khloe Kardashian's baby daddy, Tristan Thompson.
She was immediately excommunicated from the Kardashian clan and kicked out of Kylie's mega mansion.
And now fans reckon it was all a carefully orchestrated plan by the cunning Kris Jenner - who famously turned her daughters into millionaires with her wily ways - to revive the flagging cash cow that is Keeping Up With the Kardashians.
"If Kris Jenner thinks I’m watching KUWTK to know the Jordyn Woods drama she’s definitely right!" one fan unashamedly confessed.
"I'm really wondering if Kris and them really masterminded this whole Jordyn thing because I know at least 5 people, myself included, who weren't even checking for her fitness brand before the scandal. Now we're all planning our fits. Seems like a strategy to me," speculated another.
"Yeah. That Jordyn Woods drama promo was lit. Kris did excellently," agreed a third.
And with KUWTK returning at roughly the same time as the much-anticipated final series of Game Of Thrones, some joked it'd be crafty KJ who ended up taking the throne for herself.
"There’s like 10 episodes before I HAVE to Keep Up With the Kardashians this season bc of Jordyn Woods-gate. Hopefully this doesn't interfere with Game of Thrones. Or hopefully it does and Kris Jenner ends up on the Iron Throne. The Night King Works hard but Kris Jenner works harder," one quipped.
It comes after Kris finally broke her silence about the scandal the day before the season premiere, telling show boss Ryan Seacrest that she turned to the man in the sky for help.
“First of all, I pray about it,” she said. “I really do. I find that you know, just the spiritual side of me has to kick in because otherwise, you know, I feel like I wouldn’t survive.”