The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.
  • Standard Group Plc HQ Office,
  • The Standard Group Center,Mombasa Road.
  • P.O Box 30080-00100,Nairobi, Kenya.
  • Telephone number: 0203222111, 0719012111
  • Email: [email protected]

Safaricom joins the video streaming business with ‘Baze'



 Safaricom [Courtesy]

Content is king, and Safaricom have gone into the video content market with their new platform, Baze.

Digital video streaming in Kenya has been dominated by international sites such as You Tube, Netflix, Vimeo, with local products ViuSasa and Airtel TV steadily gaining ground.

Safaricom's music streaming site Songa has not enjoyed much popularity.

Safaricom already has 30 million mobile subscribers and is looking to tap into a market that has smartphone usage of up to 18 million users.

They hope to provide value for Kenyan content creators and help monetise their content. 

Related Topics


Trending Now


Popular this week


Similar Articles


Recommended Articles