Kenya Film and Classification Board bans explicit content in all PSV ( Matatu). [Elvis Ogina,Standard]

The Kenya Film Classification Board (KFCB) has partnered with Google and Code IP Trust to launch the Digital Parenting Programme to sensitise parents and guardians on how to protect children against inappropriate content. KFCB Chief Executive Officer Ezekiel Mutua explained that the programme will ensure learners access safe Google features that protect and block them from harmful content.

“This is part of our mandate to create awareness aimed at protecting our children from dirty content, especially now that they are at home for a long time,” said Mutua.

On the issue of online content especially on sites like YouTube, Mutua said they were working with the Ministry of ICT to formulate better policy guidelines. “Online content is a major problem even in the developed world. The growth of the internet and penetration rate has made access to online content very easy,” said Mutua.

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Earlier this year, Mutua initiated a battle against immorality, warning Public Service Vehicle operators against exposing children to harmful content, especially raunchy music videos. According to the KFCB boss, matatus fitted with screens are considered film exhibitors and will be required to obtain a license at a fee of Sh2,000 annually.

He added: “The moral fabric of our country is broken and we must act now to save our future generation. When you look at the kind of content some media houses air you wonder whether those in charge have children."

He observed that no country can develop without moral decency and that was why KFCB was promoting airing of clean content. "I am appealing to Kenyans to speak up against those that continue to air immoral content in the name of entertainment. KFCB is seeking to draft a new more punitive Bill on offending media houses,” he said.

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Mutua urged parents to be at the forefront to protect their children against inappropriate content, especially online, in this era of technology.