Sports betting enthusiasts in Kenya are now spoilt for choice following the launch of a new betting site in Kenya , 22 BET. The betting company has managed to overcome one of the biggest hurdles in the global gambling industry, by expanding into the UK market.
According to the company, their aim is ‘providing the most transparent and customer-oriented services on the Kenyan market.’
At a time when several betting companies are facing scrutiny from the Kenya Revenue Authority for not meeting undisclosed licensing requirements, 22BET has been given a clean slate.
Kenyans will now be able to make money through sports betting which the most popular option or online casinos.
Sports Betting on 22BET
22BET has made the betting process easier for Kenyan players by integrating mobile payment options, M-Pesa and Airtel Money. The options will include betting on both major football leagues and tournaments, as well as all Kenyan leagues.
22BET offers both live and digital options in online casinos.
The digital option boasts a wide variety of slot games for Kenya, with popular classic “Starburst” and Big Time Gaming’s rendition of “Who Wants to Be a Millionaire?” alongside over 400 others.
The live casino hosts the best live games including Blackjack, Roulette, Casino Hold’em and Baccarat.
The brand includes a number of iconic ambassadors, such as legendary Brazil player Ronaldinho, as well as Nuno Gomes and Kevin Kuranyi, former players of the Portuguese and German national team, respectively.
22BET also sponsored the Ronaldinho & Friends VS Adler All-Stars charity match. The unique meet up took place at Eintracht Frankfurt’s Commerzbank Stadium, with Kuranyi, Rafael Van der Vaart, and Kevin Prince Boateng all stepping into the field.
The sports betting industry in Kenya is estimated to be worth around Sh2 billion at present, set to rise to Sh5 billion by the end of 2020.